苹果被拒的原因一般会有很多种情况，我们首先先说说2.1被拒原因，如下：

发件人 Apple
Guideline 2.1 - Information Needed


This type of app has been identified as one that may violate one or more of the following App Store Review Guidelines. Specifically, these types of apps often:1.1.6 - Include false information, features, or misleading metadata.2.3.0 - Undergo significant concept changes after approval2.3.1 - Have hidden or undocumented features, including hidden "switches" that redirect to a gambling or lottery website3.1.1 - Use payment mechanisms other than in-app purchase to unlock features or functionality in the app3.2.1 - Do not come from the financial institution performing the loan services4.3.0 - Are a duplicate of another app or are conspicuously similar to another app5.2.1 - Were not submitted by the legal entity that owns and is responsible for offering any services provided by the app5.2.3 - Facilitate illegal file sharing or include the ability to save, convert, or download media from third party sources without explicit authorization from those sources5.3.4 - Do not have the necessary licensing and permissions for all the locations where the app is used

Before we can continue with our review, please confirm that this app does not violate any of the above guidelines. You may reply to this message in Resolution Center or the App Review Information section in App Store Connect to verify this app’s compliance. Given the tendency for apps of this type to violate the aforementioned guidelines, this review will take additional time. If at any time we discover that this app is in violation of these guidelines, the app will be rejected and removed from the App Store, and it may result in the termination of your Apple Developer Program account.Should you choose to resubmit this app without confirming this app’s compliance, the next submission of this app will still require a longer review time. Additionally, this app will not be eligible for an expedited review until we have received your confirmation.Since your App Store Connect status is Metadata Rejected, we do NOT require a new binary. To revise the metadata, visit App Store Connect to select your app and revise the desired metadata values. Once you’ve completed all changes, reply to this message in Resolution Center and we will continue the review.

1. 请注意一定要回复审核人员,而不是直接重新打包,重新打包就会延长审核时间(这个是每次被拒绝,一定要记住的,要不然苹果教你做人)

2. 看到这么多点问题,别慌(听闻是狗年大礼包),这个应该是苹果让你做一个自查,并没有实质性的说你违法了某个规则.你自查后确定没有违反,只需要给苹果做个保证即可,他会继续审核你的.如果你有别的问题,会告诉你是什么问题的.

尊敬的苹果审核团队：

感谢您对我们的App（text）耐心审核， 对于您提到的我们可能违反的7个审核条款， 我们的研发团队经过认真自查和研究， 我们现在对此回复如下：1.1.6：我们绝对没有包含任何的虚假信息和误导用户的功能，全都是真实的。 
2.3.0：我们没有在通过后修改任何概念和功能。 
2.3.1：我们没有切换到任何赌博或彩票的网站。3.1.1：我们没有使用应用程序内购买以外的支付机制解锁应用程序中的功能或功能。4.3.0：我们的App内容都是我们自己开发的，并不存在抄袭或者大量相似。 
5.2.1：我们的App并没有法人实体和版权的风险。 
5.3.4：我们的App并不需要所在地区的生产许可证或者相关授权
这是我们经过认真自查之后，得到的结论
希望苹果审核团队能继续审核，感谢。Dear Apple Review Team:Thank you for your interest in our App (“text”) patient review, for you mentioned we may violate audit clause 7, our team after careful inspection and research, we now reply as follows:1.1.6: Our App does not contain misleading features and false information. It is all true.2.3.0: We haven’t modified any of the concepts and features of our App after it was approved by Apple.2.3.1: Our App does not switch to any gambling or lottery website.3.1.1: We don't use the application for payment mechanism outside the unlock function or functions of the application.4.3.0: The contents of our apps are all developed by us. There is no plagiarism or a lot of similarities.5.2.1: Our App does not have the risk of legal entities and copyrights.5.3.4: Our App does not need the production licensing or permissions for all the locations where the app is used.This is the conclusion we got after careful self-examination.Hope apple audit team can continue to audit, thank you.

几分钟后收到最新的邮件,提示苹果重新在审核App了