App Store Review Guidelines
Apps are changing the world, enriching people’s lives, and enabling developers like you to innovate like never before. As a result, the App Store has grown into an exciting and vibrant ecosystem for millions of developers and more than a billion users. Whether you are a first time developer or a large team of experienced programmers, we are excited that you are creating apps for the App Store and want to help you understand our guidelines so you can be confident your app will get through the review process quickly.
应用程序商店审查指南
应用程序正在改变世界，丰富人们的生活，并使像你这样的开发者能够前所未有地创新。因此，app store已经成长为一个激动人心、充满活力的生态系统，面向数百万开发者和超过10亿用户。无论您是第一次开发人员还是一个由经验丰富的程序员组成的大型团队，我们都很高兴您正在为app store创建应用程序，并希望帮助您理解我们的指导原则，这样您就可以确信您的应用程序将快速通过审查过程。
Introduction
The guiding principle of the App Store is simple - we want to provide a safe experience for users to get apps and a great opportunity for all developers to be successful. We do this by offering a highly curated App Store where every app is reviewed by experts and an editorial team helps users discover new apps every day. For everything else there is always the open Internet. If the App Store model and guidelines are not best for your app or business idea that’s okay, we provide Safari for a great web experience too.
On the following pages you will find our latest guidelines arranged into five clear sections: Safety, Performance, Business, Design, and Legal. The App Store is always changing and improving to keep up with the needs of our customers and our products. Your apps should change and improve as well in order to stay on the App Store.
A few other points to keep in mind:
We have lots of kids downloading lots of apps. Parental controls work great to protect kids, but you have to do your part too. So know that we’re keeping an eye out for the kids.
The App Store is a great way to reach hundreds of millions of people around the world. If you build an app that you just want to show to family and friends, the App Store isn’t the best way to do that. Consider using Xcode to install your app on a device for free or use Ad Hoc distribution available to Apple Developer Program members. If you’re just getting started, learn more about the Apple Developer Program.
We strongly support all points of view being represented on the App Store, as long as the apps are respectful to users with differing opinions and the quality of the app experience is great. We will reject apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, “I’ll know it when I see it”. And we think that you will also know it when you cross it.
If you attempt to cheat the system (for example, by trying to trick the review process, steal user data, copy another developer’s work, manipulate ratings or App Store discovery) your apps will be removed from the store and you will be expelled from the Developer Program.
You are responsible for making sure everything in your app complies with these guidelines, including ad networks, analytics services, and third-party SDKs, so review and choose them carefully.
Some features and technologies that are not generally available to developers may be offered as an entitlement for limited use cases. For example, we offer entitlements for CarPlay Audio, HyperVisor, and Privileged File Operations. Review our documentation on developer.apple.com to learn more about entitlements.
We hope these guidelines help you sail through the App Review process, and that approvals and rejections remain consistent across the board. This is a living document; new apps presenting new questions may result in new rules at any time. Perhaps your app will trigger this. We love this stuff too, and honor what you do. We’re really trying our best to create the best platform in the world for you to express your talents and make a living, too.
介绍
应用商店的指导原则很简单——我们希望为用户提供安全的应用体验，为所有开发人员提供成功的大好机会。我们通过提供一个高度策划的应用程序商店来实现这一目标，每个应用程序都由专家进行审查，编辑团队帮助用户每天发现新的应用程序。其他一切都有开放的互联网。如果应用程序商店的模式和指导原则不适合你的应用程序或商业理念，那没关系，我们还提供Safari，让你体验一个很棒的网络体验。
在下面的页面中，您将发现我们最新的指导原则分为五个明确的部分：安全、性能、业务、设计和法律。app store一直在不断变化和改进，以满足客户和产品的需求。您的应用程序也应该更改和改进，以便留在应用程序商店。
还有几点需要记住：
我们有很多孩子下载了很多应用程序。父母的控制对保护孩子很有效，但你也必须尽自己的责任。所以你要知道我们在照顾孩子们。
app store是一个很好的方式，可以接触到全世界数亿人。如果你创建了一个只想展示给家人和朋友的应用，应用商店并不是最好的方式。考虑使用Xcode在设备上免费安装应用程序，或使用Apple开发者程序成员可以使用的特别分发版。如果你刚刚开始，了解更多关于苹果开发者程序。
我们强烈支持在app store中体现的所有观点，只要应用程序尊重有不同意见的用户，应用程序体验的质量非常好。我们将拒绝任何内容或行为的应用程序，我们认为是过分的。你问哪一行？好吧，正如一位最高法院法官曾经说过的，“我一看到就知道了”。我们认为当你穿过它的时候你也会知道。
如果您试图欺骗系统（例如，试图欺骗审查过程、窃取用户数据、复制其他开发人员的工作、操纵分级或应用程序商店发现），则您的应用程序将从应用程序商店中删除，并且您将被逐出开发程序。
你负责确保你的应用程序中的所有内容都符合这些指导原则，包括广告网络、分析服务和第三方sdk，因此请仔细检查和选择它们。
开发人员通常不具备的一些特性和技术可以作为有限用例的权利提供。例如，我们为carplay audio、hypervisor和特权文件操作提供授权。查看developer.apple.com上的文档以了解有关权利的更多信息。
我们希望这些指导原则能帮助您顺利完成应用程序审查过程，并且批准和拒绝在所有方面保持一致。这是一个活生生的文档；提出新问题的新应用程序可能随时产生新规则。也许你的应用程序会触发这个。我们也很喜欢这些，尊重你的所作所为。我们真的在尽力为您创造世界上最好的平台，让您发挥自己的才华，也让您过上好日子。
Before You Submit
To help your app approval go as smoothly as possible, review the common missteps listed below that can slow down the review process or trigger a rejection. This doesn’t replace the guidelines or guarantee approval, but making sure you can check every item on the list is a good start. If your app no longer functions as intended or you’re no longer actively supporting it, it will be removed from the App Store. Learn more about App Store Improvements.
Make sure you:
Test your app for crashes and bugs
Ensure that all app information and metadata is complete and accurate
Update your contact information in case App Review needs to reach you
Provide an active demo account and login information, plus any other hardware or resources that might be needed to review your app (e.g. login credentials or a sample QR code)
Enable backend services so that they’re live and accessible during review
Include detailed explanations of non-obvious features and in-app purchases in the App Review notes, including supporting documentation where appropriate.
Check whether your app follows guidance in other documentation, such as:
Development Guidelines
App Programming Guide
App Extension Programming Guide
iOS Data Storage Guidelines
macOS File System Documentation
Safari App Extensions
App Store Connect Help
Design Guidelines
Human Interface Guidelines
Brand and Marketing Guidelines
Marketing Resources and Identity Guidelines
Apple Pay Identity Guidelines
Add to Apple Wallet Guidelines
Guidelines for Using Apple Trademarks and Copyrights
在你提交之前
要帮助您的应用程序审批尽可能顺利，请查看下面列出的常见错误，这些错误可能会减慢审批过程或引发拒绝。这并不能取代指导原则或保证批准，但确保您可以检查列表中的每个项目是一个良好的开端。如果你的应用程序不再按预期运行或你不再积极支持它，它将从应用程序商店中删除。了解有关应用商店改进的更多信息。
确保：
测试应用程序的崩溃和错误
确保所有应用程序信息和元数据完整、准确
更新您的联系信息，以防应用程序审查需要联系到您
提供一个活跃的演示帐户和登录信息，以及审查应用程序可能需要的任何其他硬件或资源（例如登录凭据或示例二维码）
启用后端服务，以便它们在审阅期间处于活动状态并可访问
在app review notes中包括对不明显功能和应用内购买的详细说明，包括适当的支持文档。
检查您的应用程序是否遵循其他文档中的指导，例如：
发展方针
设计指南
品牌和营销指南
