Guideline 4.3 - Design - Spam

Your app duplicates the content and functionality of apps submitted to the App Store, which is considered a form of spam. Apps that simply duplicate content or functionality create clutter, diminish the overall experience for the end user, and reduce the ability of developers to market their apps.

You will experience a delayed review process if you deliberately disregard the App Store Review Guidelines, ignore previous rejection feedback in future app submissions, or use your app to mislead or deceive users.

Additional Information

We want to provide a safe experience for users to get apps and a great opportunity for all developers to be successful.

Deliberate disregard of the App Store Review Guidelines and attempts to deceive users or undermine the review process is a direct violation of section 3.2(f) of the Apple Developer Program License Agreement. Continuing to violate the Terms & Conditions of the Apple Developer Program will result in the termination of your account, as well as any related or linked accounts, and the removal of all your associated apps from the App Store.

If you believe we have misunderstood or misinterpreted the intent of your app, you may submit an appeal for consideration or provide additional clarification by responding directly to this message in Resolution Center in iTunes Connect.

For app design information, check out the following videos: "Best Practices for Great iOS UI Design" and "Designing Intuitive User Experiences," available on the Apple Developerwebsite.

You may also want to review the iOS Human Interface Guidelines for more information on how to create a great user experience in your app.

If you cannot - or choose not to - revise your app to be in compliance with the App Store Review Guidelines, you may wish to build an HTML5 web app instead. You can distribute web apps directly on your web site; the App Store does not accept or distribute web apps.

HTML5 is the major new version of HTML and enables audio and video to play natively in the browser without requiring proprietary plug-ins. Using HTML5, web apps can look and behave like native iPhone and iPad apps, and using HTML5's Offline Application Cache, a web app can work even when the device is offline. With web apps, you have flexibility to deliver as much or as little functionality as you desire. 

To get started with iPhone or iPad web apps, please review the Safari Client-Side Storage and Offline Applications Programming Guide.

For a description of the HTML elements and attributes you can use in Safari on iPhone, check out Safari HTML Reference: Introduction.